Scholastic Book Clubs, which gives the students the power to choose and order books. Teachers earn “bonus points” for each purchase students make, and can redeem these points for supplies or more books (making Book Clubs essential for the many teachers across the US with limited budgets). The Book Clubs ordering process is thus complicated: it should allow parents to order from flyers, computers, or smartphones, and it should allow teachers to track and manage students’ orders and manage and spend bonus points. In 2015 our team worked on a massive overhaul of the Book Clubs’ old e-commerce system and migrate it to the new Demandware platform, as well as to do a complete refresh of the branding and design.

As part of my work redesigning the site from the ground up, I created a new teacher’s portal, and easily customizable e-commerce pages for different grade levels, in addition to working with the Creative Director and UX designers, I helped bring freelancers up to speed on the complex ecosystem and manage the work of junior designers. Currently, I update the product with new functionality and UX improvements, and I create rotating monthly merchandising and promotional pieces across the site, direct photoshoots for the blog and social, and create social media assets. The latest campaign I worked on saw an increase of 62% entries from the previous year.